Hailey Bieber’s latest makeup trend is ‘fairy magic’. Here’s how to nail it

The weather may be drab, but that doesn’t mean our make-up has to be. In fact, our latest palette choice is a light, soft, ethereal look with all the required elements – dewy blushed cheeks, peachy lids and glossy, barely there lips – inspired by delicate, pale-pink cherry blossoms. The poster girl for this look is Hailey Bieber, who embodied the strawberry make-up trend, with its focus on hues based on freshly picked summer berries, that flooded TikTok in 2023.

The poster girl for this look is Hailey Bieber.Credit: @haileybieber/INSTAGRAM

Cherry blossom make-up is a more transparent, blushed version. Says Australian make-up expert Rae Morris, “I’ve completely fallen in love with this trend – it’s soft, it’s romantic, but still modern. It’s not about heavy make-up but blush tones that look like they’ve always been part of your skin. Think gentle, seamless colour across your cheeks, lids and lips. The magic is in keeping everything soft and tonal.”

To craft this delightful look, you’ll need a luminous foundation applied to freshly cleansed and moisturised skin. Begin your routine with a gentle exfoliating cleanser to create the smoothest skin possible – try Avène Gentle Exfoliating Gel ($42) and finish with a moisturising sunscreen like SkinCeuticals Ultra Facial Defense SPF 50+ ($68).

Next, apply a dewy base that lets your skin be the hero – we like Shiseido’s Synchro Skin Radiant Lifting Foundation ($70) – and top it off with Rae Morris Invisible Mattifier ($88) for a velvety finish.

The centrepiece to this look is artfully applying cream blush to keep it soft and blurry. Make-up superstar Bobbi Brown, famous for her take on the power of this “pop of colour”, has this advice: “To find your perfect natural-looking blush, choose the colour that matches your cheeks when you are flushed from exercise.”

Take the blush high on the cheek bones, then run it over the bridge of the nose and lids and under the lower lash line for a subtle pink panda effect. Try Bobbi Brown’s Jones Road Beauty Miracle Balm in Happy Hour ($90), a barely there balm with a pearly glow.

For more definition around your eyes, use a soft nude eyeliner drawn as close to the lash line as possible as well as the inner rim of the eye. Our choice? Tarte Fake Awake Eye Highlight in Nude ($34).

When it comes to mascara, switch black for brown and apply a single coat. Our choice is Lancôme Hypnôse Volumising and Non-Clumping Mascara in brown ($71). For extra oomph, apply a luminous highlighter over your blushed cheeks and lids. We adore Fenty Beauty Gloss Bomb Oil in Miss Jellyfish ($42) for its perfect coverage.

To create cherry-blossom lips, subtlety is key. Go for a barely there gloss like M.A.C Tinted Lipglass in Oyster Girl ($39), starting in the centre of your lips and working outwards to create a lived-in look. Alternatively, opt for a pale-pink, matte-based lipstick such as Charlotte Tilbury Kissing Pillow Talk Fair ($54) dabbed on with your finger.

ASK STEPH

Can you suggest a moisturiser that’s good for winter?
Winter winds can dry skin out, so opt for a thicker moisturiser that will help plump skin and lock in hydration. Try Tatcha The Dewy Skin Cream ($126), with Japanese purple rice, Okinawa algae and botanical extracts.

Send questions via Instagram, @mrssdarling.

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