How North Korea promotes Kim’s ‘Dear Daughter’ as a worthy heir

2 weeks ago 3
By Pablo Robles and Choe Sang-Hun

September 3, 2025 — 10.25am

Kim Jong-un introduced his daughter to the world in November 2022 with a show of affection and menace, holding her hand in front of an intercontinental ballistic missile.

Since then, state media has shown Kim Ju-ae more and more prominently next to her father, the leader of North Korea.

Now she is being hailed as a “great person of guidance” – a sign, experts say, that she is perhaps being groomed to take the reins of the isolated, nuclear-armed regime one day.

North Korean leader Kim Jong-un, centre with his daughter Kim Ju-ae, attend a military parade to mark the 75th anniversary of the Korean People’s Army in February 2023.

North Korean leader Kim Jong-un, centre with his daughter Kim Ju-ae, attend a military parade to mark the 75th anniversary of the Korean People’s Army in February 2023.Credit: AP

She holds no known official title in North Korea. The outside world has never heard her voice. The North’s state media has not even named her, referring to her only as the “most beloved”, “respected” or “dear” daughter of its leader.

But intelligence officials and analysts in South Korea are paying close attention to the young woman whom they consider to be her father’s most likely successor.

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She is believed to be just 12.

The New York Times analysed hundreds of images and videos of Ju-ae’s public appearances since her debut three years ago to trace her transformation from a shy girl by her father’s side to a poised public figure who shares centre stage with him.

Some analysts say she has largely replaced her mother, Kim’s wife, Ri Sol-ju, in the role of first lady. North Korea has been ruled by the Kim family since its founding at the end of World War II, making it the only dynasty in the Communist world.

South Korean intelligence officials believe that Kim most likely has two children. There have also been unconfirmed reports that he might have a third child, possibly a son older than Ju-ae. But Ju-ae is the only child who has made public appearances. If she is her father’s designated successor, she would be in line to become the first woman to rule North Korea’s deeply patriarchal and highly militarised society and the world’s newest nuclear power. Kim is only 41, but with a family history of heart trouble, preparing a successor makes sense.

Here is a look at Ju-ae’s rise.

Taking the Stage

Ju-ae has undergone a striking transformation in the country’s tightly choreographed state media.

Intelligence officials and analysts in South Korea caution against firm conclusions about her future role. But as her profile has risen, she has eclipsed her mother and Kim’s powerful sister Kim Yo-jong, also once considered a potential successor, as the main female face of the ruling family.

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A New Look

Ju-ae’s birth and name were first revealed to the outside world by retired NBA star Dennis Rodman, who met the Kim family during a visit to North Korea in 2013.

When she made her first public appearance in 2022 in a white padded winter jacket, Ju-ae looked no different from the other children of the elites in Pyongyang. But as she has grown, her clothes have become more formal, and she has been transformed into a figure of authority. Her wardrobe now includes tailored leather coats with fur collars and two-piece designer suits.

As her mother has receded from public view, Ju-ae has begun to adopt her sense of fashion.

Her mannerisms and demeanour have also changed. Even something as small as how she claps looks different now than it did two years ago.

“The child who first appeared as a family curiosity is now a polished, rehearsed figure woven into North Korea’s ongoing story of dynastic power,” said Donald Southerton, the author of Korea 101. “Each photo, parade walk and salute I see as a carefully staged story of succession, legitimacy and continuity for the Kim dynasty.”

Should a brother emerge, Ju-ae may end up serving as a mere placeholder, said Kang Dong-wan, an expert on North Korea at Dong-A University in South Korea. For now, though, her prominent portrayal is sending a message to North Koreans that the Kim family rule will continue into a fourth generation.

This photo was provided by the North Korean government and shows Kim Jong-un, centre, with his daughter, Kim Ju-ae, reviewing the honour guard during their visit to naval headquarters in 2023.

This photo was provided by the North Korean government and shows Kim Jong-un, centre, with his daughter, Kim Ju-ae, reviewing the honour guard during their visit to naval headquarters in 2023. Credit: AP

Her Main Inheritance

Kim chose the launch of an intercontinental ballistic missile, or ICBM, for his daughter’s public debut in November 2022. Since that day, he has taken her to other nuclear-related sites, introducing her to officials involved in North Korea’s weapons programs. He has lauded the arsenal as a major legacy of the family’s rule.

When Kim himself was being groomed to succeed his father, he first established his authority with the military, the key to maintaining power. Now, by taking Ju-ae to military events, Kim has been showing her how he handles the top brass.

He has also offered senior military officers opportunities to meet and show loyalty to her, analysts said.

Three months after her first appearance, she attended a military parade, walking with her parents and followed by the top brass.

And this year, she attended the launch of the Kang Kon, one of the North Korean navy’s new destroyers, standing near her father and top officials.

Kim’s health

By preparing a successor publicly from an early age, Kim may be trying to avoid the mistake his father made, analysts say. It was not until after his father had a stroke in 2008 that Kim was unveiled as the heir apparent.

That led to uncertainty about the younger Kim. In his early years, he faced scepticism from outside analysts who dismissed him as an inexperienced leader and argued that he would not last long.

In this photo provided by the North Korean government, Kim Jong-un, his  wife, Ri Sol-ju, right, and his daughter, Kim Ju-ae, attend a feast to mark the 75th anniversary of the founding Korean People’s Army in 2023.

In this photo provided by the North Korean government, Kim Jong-un, his wife, Ri Sol-ju, right, and his daughter, Kim Ju-ae, attend a feast to mark the 75th anniversary of the founding Korean People’s Army in 2023. Credit: AP

That was before Kim executed his uncle, had his half-brother assassinated by his agents in Malaysia and purged several top generals to establish his unchallenged authority.

Now it is primarily Kim’s health, not his hold on power, that is in question. He is about 1.7m tall and weighs about 140kg, according to South Korean intelligence officials. They added that he had unhealthy habits, including chain-smoking, heavy wining and dining, and frequently staying up into the early morning to surf the internet, where he likes to browse weapons sites.

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Kim is believed to have cardiovascular issues, which contributed to the deaths of his father and grandfather.

One advantage to grooming a successor early, even a young child, is leverage against his American and South Korean adversaries, said Sung-Yoon Lee, the author of The Sister: North Korea’s Kim Yo-jong, the Most Dangerous Woman in the World.

“It tells them, ‘We have all the time in the world, while you are bound by term limits of four to five years,’” Lee said.

This article originally appeared in The New York Times.

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