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“Since partnering with Optus, we’ve designed processes to make it easier for customers to [have] that seamless experience where they can make a decision and transact with us in an easy way. What we’re trying to do is remove pain points and make it as frictionless as possible.”
A marker of its success, the HOYTS mobile app won the 2025 Australian Web Awards in the Mobile App category. This award recognises the app’s user experience, technical achievement, and overall approach to serving cinemagoers through digital channels.
A front-row seat to innovation
Behind-the-scenes cinema tech is evolving rapidly, and it’s not just about what’s on the screen.
“At HOYTS, we have Dolby Atmos Sound – a 64-channel immersive sound system. Then there are other experiences like D-Box, which lets you feel like you are part of the movie, with choreographed moving seats,” Wrightson explains.
“Add into that premium food and beverage offerings and reclining seats, and it creates that entire experience that allows the customer to really be immersed in the story.”
Technology has completely transformed the movie-going experience.
And it’s not just the cinema creature comforts – even how films are projected has evolved.
“What a lot of people won’t necessarily know is that for more than 100 years, the [cinema experience] was effectively the same: a light source projected through celluloid film, and about a decade ago, that changed to digital projection.”
The best seat in the house
With cinema designed for total immersion, Wrightson says the sound is curated for consistency. But if you’re looking for the sweet spot, he has a hot tip.
“When we curate the sound, of course it’s all curated to deliver a great experience to everyone. But the best seat in the house is definitely right in the middle.”
Built for what’s next
Looking to the future, HOYTS is committed to staying ahead, and continuing its partnership with Optus is integral to that strategy.
“Having the right technology partner is absolutely critical for any business.
“It’s an internal view, and you’re not necessarily always looking at things from a different angle, and I think that’s what a great partner does for you: offer an understanding of your business and expertise that you don’t have, to actually make your business better.”
From the lobby to the big screen, Optus is helping businesses like HOYTS create seamless, connected customer journeys. Learn more at optus.com.au/enterprise.
