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Crafting products that meet the high standards Everingham sets for herself takes a lot of work. Making effective cleaning products with “a very high percentage of naturally derived ingredients” requires a lot of research and development, which can be costly. And it’s not just what’s inside that counts – getting the packaging right can be equally as challenging.
“[Take] soft pouch refills,” says Everingham. “So many customers have asked for them thinking they are better for the environment. But in Australia they just go to landfill, so we don’t offer them.”
Whether it’s manufacturing, marketing, product or packaging design or staffing, there is always something that needs attention.
Everingham’s secret weapon in business is her American Express Platinum® Business Card, which has proven invaluable “in quite a few ways”. It’s her small business solution.
“It helps us manage cash flow with the 55 days interest free.¹ We have on occasion paid suppliers using the card. It’s also well accepted these days, so we put most of our subscription charges, like Shopify and Klaviyo, on the card.” she says.
Everingham also appreciates the American Express rewards system, which she’s used to accumulate points that can be redeemed on flights and hotels², and the lounge access in airports around the world³ – great for making business travel that little bit nicer.
When you’re running a busy small business, having a card that supports managing cash flow can be helpful.
After 12 years in the game, Everingham has found the other crucial asset when it comes to overcoming business challenges is mindset. Because no matter your industry, problems will pop up.
“Every week it’s something different. So the way I see running a business is ‘which challenge or problem am I tackling now’. It’s how you approach these that determines your success,” she says.
“Often there is a beautiful silver lining – sometimes you just have to look for it and see if there is a positive coming from the particular challenge. Either way, you learn – and hopefully don’t make the same mistake twice.”
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